Influencer Marketing Campaign
Strategic influencer partnership campaign that drove 300% increase in brand awareness and generated 50K+ qualified leads for a SaaS platform.
Objectives
Increase Brand Visibility
Expand brand reach in the B2B SaaS space and position as a thought leader in the industry.
Generate Quality Leads
Drive 30,000+ qualified leads through influencer-generated content and partnerships.
Build Trust & Credibility
Leverage industry experts and influencers to build brand credibility and trust among target audience.
Strategy
We identified and partnered with B2B tech influencers and industry experts to create educational content that showcased the platform's value proposition.
Influencer Selection
Carefully vetted and selected 15 B2B tech influencers with engaged audiences in our target market segments.
Content Co-Creation
Worked with influencers to create authentic case studies, tutorials, and thought leadership content.
Multi-Touch Campaign
Designed a campaign spanning LinkedIn, Twitter, YouTube, and podcasts to maximize reach across different touchpoints.
Execution
Influencer Onboarding (Week 1-2)
Briefed influencers on brand values and campaign objectives
- Provided detailed product training sessions
- Shared content guidelines and campaign goals
- Established KPIs and tracking mechanisms
Content Production (Week 3-6)
Collaborated with influencers to create diverse content formats
- LinkedIn thought leadership posts
- YouTube tutorial videos
- Podcast interviews and discussions
- Twitter threads and engagement
Campaign Amplification (Week 7-12)
Amplified influencer content through paid promotion and cross-channel distribution
- Boosted top-performing influencer posts
- Repurposed content across owned channels
- Engaged with audience comments and questions
- Tracked and optimized campaign performance
Measurable Results
Lead Generation
Qualified leads generated, 73% above initial target
Brand Mentions
Increase in brand mentions across social media platforms
Website Traffic
Increase in organic website traffic from influencer referrals
Content Engagement
Total impressions across all influencer content
Cost Per Lead
40% lower than previous campaigns
The influencer strategy crafted by Working Eye was a game-changer for us. They didn't just connect us with influencers—they built genuine partnerships that resonated with our audience and delivered exceptional ROI.
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