Brand Launch Campaign
A comprehensive multi-channel campaign that launched a new D2C beauty brand into the market, achieving 250% ROI in the first quarter.
Objectives
Build Brand Awareness
Establish strong brand recognition in a competitive beauty market and reach target demographic of millennials and Gen Z consumers.
Drive Sales Conversions
Generate immediate sales revenue and acquire 10,000+ new customers in the first 90 days.
Create Social Buzz
Generate viral content and organic social media conversations around the product launch.
Strategy
We developed a multi-phase launch strategy combining influencer marketing, social media campaigns, and performance advertising to maximize reach and conversions.
Influencer Partnership Strategy
Partnered with 25 micro and macro influencers across beauty and lifestyle niches to create authentic product reviews and tutorials.
Social-First Content
Created platform-specific content for Instagram, TikTok, and YouTube, focusing on short-form video content that showcased product benefits.
Performance Marketing Funnel
Built targeted ad campaigns on Meta and Google, with retargeting strategies to convert interested users into customers.
Execution
Pre-Launch Buzz (Week 1-2)
Generated anticipation through teaser content and influencer partnerships
- Sent product samples to 50+ beauty influencers
- Created countdown campaign on social media
- Built email waitlist with early-bird offers
Launch Week (Week 3)
Coordinated multi-channel launch across all platforms
- Influencer content went live simultaneously
- Launched paid advertising campaigns
- Hosted Instagram Live launch event
- Activated affiliate marketing program
Growth Phase (Week 4-12)
Scaled successful campaigns and optimized based on performance data
- Scaled top-performing ad sets
- Launched UGC campaign encouraging customer reviews
- Expanded influencer partnerships
- Implemented loyalty program
Measurable Results
Revenue Growth
Generated in first quarter, exceeding initial projections by 150%
Customer Acquisition
New customers acquired with an average CAC of ₹180
Social Media Growth
Instagram followers gained organically through the campaign
Engagement Rate
Average engagement rate across all influencer content
Return on Ad Spend
ROAS across all paid advertising channels
Working Eye transformed our product launch into a movement. Their strategic approach and execution delivered results beyond our expectations. We went from unknown to industry-recognized in just 90 days.
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